No doubt the engagement rate of visual content on social media is increasing with every passing day. These days, people are more likely to interact with visuals rather than long-form stories.
Our team has carefully conducted a research and compiled the 7 best visual content that are appealing. So, if you are willing to increase people’s engagement with your social media content, this blog is for you.
Let’s discuss these!
1. How To Create Content for Social Media
It’s time to learn the secret sauce recipe behind creating compelling visual posts for social media!
1.1. Implement a Brand Palette
Remember that elements and graphics are a couple of factors that make your social media feed look great. Coming to the brand palette, is a set of colors that signifies your brand personality and has the following elements:
- Hex codes for the colors used in visuals
- Fonts, patterns, and shapes that are the main design components
- Style and photography that perfectly aligns with your themes
Making these segments will help your visual media content attract a larger audience. This way, your identity becomes a brand after continuous effort.
1.2. Observe Copyright Laws
Copyright protects all images. Sharing copyrighted images, even by accident, can lead to copyright infringement. The penalties for using or distributing images illegally can be expensive and can result in legal problems.
How Do You Know If an Image Is Copyrighted?
It is quite a simple task. With the help of copyrighted images, you can make your creative work easy. If you get the image from any other resource, it is possible that someone else is present who holds the copyright. If you want to use someone else’s copyright, then you must take a license or written permission. Otherwise, you can’t use them.
1.3. Use High-Quality Photos and Videos
Visual content creation is all about sharing pictures or videos that are clear and interesting at the same time. Blurry content will increase the bounce rate on your social media which is a bad impact.
Using high-quality photos and videos not only increases engagement but also reflects your brand’s identity. Such content visuals make a professional impression on the audience. Also, people love sharing and remember such content for a long duration.
Some of the best high-quality image resources include:
- Unsplash
- FreePik
- Pixabay
- Shutterstock, etc.
1.4. Illustrations
Social media visuals are quite important for making your visual content eye-catching but illustration is another technique that helps to make your content impressive. This technique is used for making social feeds.
Using engaging social media graphics, digitally created objects or designs is more powerful to let the people understand the whole visual scenario more authentically. These illustrations are capable of telling a story with all emotions or complexity of concepts simply.
1.5. Choose Eye-Catching Thumbnails for Videos
Viewers first notice the thumbnail when they search for your video. So you must be familiar with the strategies that help to create visual content thumbnails. Many sites will simply take a snap of the first few frames of your video, which may not be the most attention-grabbing. In fact, you can ordinarily select a picture of your own instead.
The best picture should be provocative and represent what is in your video. For instance, a bakery might boast with cinnamon buns or extend words like ‘FREE’ to indicate that they are giving out some.
Incorporate Text Into Your Visual Content
With the help of text, you can simplify your visual content more effectively. Sometimes, users can not understand the videos or graphics. Here, you must add text to explain the content visually more clearly.
Magazines are one of the most important static examples of social media visuals. In magazines, different engaging social media graphics with text explanations are being used. The purpose of them is to create eye-catching images to get people to read them.
But Don’t Use Too Much Text
Text is great for explaining things, but looking at too much of it can be tiring. That’s why it’s important to not overload your pictures and videos with words.
Your visual content creation must be a mixture of text photos or videos. The first picture only has the title of the story. 1280×720 converter helps to create high-quality photos or videos. Both of them should represent a mix of things: photos, videos, and some photos with short bits of text. This makes it interesting to look at and keeps people wanting to learn more.
Understand Image Copyright
Getting the right pictures on the internet can be a bit complicated, especially on the ownership of the said pictures. This is important due to the fact that there is a possibility of ending up in trouble due to using the pictures in the wrong way.
Here’s what to remember:
- Stock Photos, Templates, and Illustrations: You have to be careful when using these. Always read the rules of how to create visual content in the details part before using them. If there is something that the user doesn’t understand, they can always consult the particular website or its owner.
- Hiring Artists: Before employing an artist, see that it is properly written that indicates areas where the work of the artist can be used and who has the right to the job.
- Giving Credit: Some social media visuals require those who use someone else’s picture, photo, or video, must credit the owner. This comprises items that people put up for use, such as on social media platforms. The use of the custom visual content with a reservation of the user’s rights can be agreed upon with the company.
Add Your Logo (Where Appropriate)
A logo included in the designs to create content for social media posts can be an efficient way to support brand promotion and sharing.
It is like Pinterest where people share interesting visual content in form of pictures. If there isn’t a logo, a person will barely remember that he/she is dealing with a specific designer! This is why
Pinterest has stated that images with a small logo are shared more than images without a logo.
This means that the logo should be apparent, yet shall not be intrusive to the users of the products and services of the company.
It is best to place it at the corner or edge of the ad, a small logo would do. If your colors interfere with the picture, in a sense making it busy, try using a black-and-white version or a plain version.
Include Alt-Text Descriptions
People’s perceptions are different. This is why, understanding an issue varies from one person to the other. This is the reason why, you must know the importance of visual content.
When you are making visual media content (pictures, videos) for advertisement on the web, ensure that you visual content must be useful to everyone in every situation. In this manner, people will be more aware of your effects.
Above all, it proves to your followers (and potential followers) that you are interested!
Here are some ways to make your social media visuals accessible:
Alt-Text Descriptions
Some people can not see pictures very well. To help them out, visual content creators can add a short description of what the picture is about. This is called “alt-text”.
Subtitles
Videos on social media should have captions! Here’s why:
- People Who Can’t Hear: Captions let people who are deaf or hard of hearing understand what’s going on in the video.
- Sound-Off Situations: Many people watch videos with the sound off, like on the bus or at work. Captions let them still follow along.
- Learning a New Language: 1280×720 converter can be used that helps to resize images in a dimension 1280 by 720 and makes the pictures or subtitles more clearer which can help people who are learning English understand what’s being said.
Descriptive Transcripts
Captions are great, but they only tell you what people are saying.
There is more to a video than just talking! For people who can not see well, there are a couple of other options:
- Descriptive Audio: This describes what’s happening in the video that you can’t see from the picture alone, like someone’s facial expressions or actions.
- Live Described Video: This is similar to descriptive audio, but it’s done by a real person describing the video as it happens.
